Recent initiatives have helped redefine museum attractions by merging new storytelling techniques with an innovative combination of immersive, cutting-edge visual effects (VFX) and technology such as Virtual Reality (VR)/Augmented Reality (AR). This has resulted in a completely new kind of cultural experience. How will these immersive technologies bring us closer to the cultural artifact? How will cultural experiences achieved through VR and AR allow us to approach or escape reality? And how will this affect Walter Benjamin’s auratic experience as a whole? This discussion aims to critically examine how we consume culture, and how we can preserve and present both tangible and intangible cultural heritage on a global scale.